No matter how real virtual reality might seem, humans don’t view it as reality, UW-Madison researchers find. more

Mar 1, 2018 5:00 AM News

For years, news outlets have been trying to use Facebook to drive readers to their websites. But with fake news hoaxes running rampant, Facebook says it’s now de-emphasizing news stories. Will newspapers survive the breakup? more

Feb 22, 2018 5:00 AM Isthmus Cover Stories


David Michael Miller

Troy Vosseller, Madison’s startup wunderkind, argues two things would unleash entrepreneurs in Wisconsin: getting rid of non-compete clauses and beefing up the UW-Madison’s computer science program. more

Oct 26, 2017 5:00 AM News

The Madison office of Bluehole is reportedly an integral part of the company’s five-year plan to expand. One other local gaming company feels reassured that a foreign company saw “the potential in Madison as a strong game-development hub.” more

Sep 28, 2017 5:00 AM News


Todd Hubler

In the budgeting process, the Common Council votes on items sequentially throughout a single meeting. This runs the risk of leaving items toward the end of the list unfunded. Civic hackers are devising a tool to help prioritize during deliberations. more

Jul 20, 2017 5:00 AM News 2 Comments


Paul Barford/University of Wisco

About a dozen people at UW-Madison worked on the Department of Homeland Security-funded atlas over five years. Although previous attempts to map the internet’s physical structure have been made, this is the most comprehensive and accurate. more

Jun 15, 2017 5:00 AM News

On a smartphone, patients can chat with online support groups, access meditation tools and articles about addiction, message counselors, locate nearby meetings for Narcotics and Alcoholics Anonymous, and track their recovery. more

Jun 8, 2017 5:00 AM News


Daniel Mintz

You might not know Peter Koechley, but you’ve definitely seen his work. The former Madison resident co-founded Upworthy, the viral content site that popularized clickbait headlines. more

May 1, 2017 5:00 AM News


David Michael Miller

Two years after an unmanned drone illegally flew over Camp Randall, UW Madison grapples with what it should permit in its airspace. more

Mar 30, 2017 5:00 AM News

As far back as 2012, Sector67 founder Chris Meyer knew he needed to find a new space for his popular community workspace. His quest has had some ups and downs over the year, but he finally found the perfect spot. more

Feb 3, 2017 12:39 PM News

Hey, did you know that machine learning technology developed at UW-Madison is powering the famous New Yorker cartoon caption contest? And that’s not even the most interesting part. more

Feb 2, 2017 5:00 AM News

Although the Spark Building on East Washington has yet to be built, we already know the view is spectacular, thanks to Arch Virtual’s virtual rendering. more

Jan 26, 2017 5:00 AM News 1 Comments

A team of UW-Madison students is aiming high in the Elon Musk competition to develop hyperloop technology, which could revolutionize the way people travel. more

Jan 12, 2017 5:00 AM News


Renee Meiller

Thanks to the work of two UW-Madison engineering professors, your smartphone or similar devices may one day alert you when dangerous toxins are in the air. more

Jan 5, 2017 5:00 AM News

Josh Massey, CEO of the new ridesharing company Alfred, is reimagining the Uber model and putting it to work in a new market. more

Dec 22, 2016 5:00 AM News 1 Comments

More than 53 million Americans work on their own, as consultants, freelancers and contract labor. The start-up Bunker, which recently opened a Madison office, hopes to make this living simpler. more

Dec 15, 2016 5:00 AM News


Stephanie Precourt/UW-Madison College of Engineering

UW-Madison researchers have figured out a way to turn footsteps into power. Placed in areas of high foot traffic, it could generate substantial amounts of electricity. more

Dec 8, 2016 5:00 AM , News

Madison’s gaming companies are reeling in new clients and venturing into some unexpected projects. more

Dec 1, 2016 5:00 AM News

For a century, buckthorn trees have frustrated both environmentalists and gardeners trying to eradicate the invasive species. But a UW-Madison student found a new way to kill them: the Buckthorn Baggie. more

Nov 17, 2016 5:00 AM , News


Blanka Boskov Getty Images/iStockphoto

In most cities, the “same 10 people” show up to every local government meeting. The Madison start-up, Polco, is trying to revolutionize public participation by creating an easier way to give constituents a voice on local issues. more

Oct 20, 2016 5:00 AM News