Got champagne taste and crave designer duds on a beer budget? Fear not, frugal fashionistas of Madison - your day has arrived. Proenza Schouler (pronounced "skool-er") may sound like a microbrew at the Great Dane, but it's actually the luxury clothing label of NYC-based fashion prodigies Jack McCollough and Lazaro Hernandez, and it was launched last month under the GO International line of the discount store Target.
Available until May 1 at both Madison Target stores (and on Target.com), the collection features the designs that made Proenza Schouler famous, at a fraction of the usual cost - vibrant, unexpected color combinations, their trademark "bustier" design, even a near-copy of Maggie Gyllenhaal's recent black and navy Proenza Schouler Oscar dress.
McCollough and Hernandez debuted Proenza Schouler in 2002 as their senior thesis project, sold it at Barney's, and quickly became the toast of New York. Five years later, Proenza Schouler is worn by too many celebrities to count.
At Target, you'll find nautical motifs (a navy sweater with white rope detailing), splashy colors (a canary yellow button-down with electric blue piping) and pieces ranging from the trendy (gray-wash skinny jeans) to the functional (a windbreaker raincoat).
For those who have dreamed of owning a Proenza Schouler design, all this is a godsend. And keep praying to the fashion gods, because maybe Karl Lagerfeld or Marc Jacobs will come knocking on Target's door next.
Score your very own Proenza Schouler creation with these top picks: Silk Bustier Top in Blue ($50); Long-Sleeve Stripe Tissue Tee in Chinese Red/White ($17); Silk Wrap Palm Print Dress in Blue ($40).
