The Trailblazers Collection
to
UW Nancy Nicholas Hall-Ruth Davis Design Gallery 1300 Linden Dr., Madison, Wisconsin 53706
media release: Ruth Davis Design Gallery Window, July 22 – October 6, 2024
Through a collaboration with Lands’ End and the Kohl’s Center for Retailing, the CDMC is thrilled to share The Trailblazers Collection: A Lands’ End Brand Reimagined by School of Human Ecology Students as a Ruth Davis Design Gallery window display this summer into fall.
The semester-long consulting project included two Textiles & Fashion Design students and two Consumer Behavior & Marketplace Studies students, and invited them to reimagine the legendary heritage brand Willis & Geiger for a contemporary audience. This window display includes items from the Willis & Geiger archives as well as elements from the proposed “Trailblazers Collection” that were pitched by the student consulting team as a new future for this historic brand.
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