An AI computer chip running through the state of Wisconsin with stars and stripes in the background.
Artificial Intelligence (AI) will play a role in the 2024 election season in Wisconsin — dominated by top-of-ticket presidential and U.S. Senate elections — but it’s too soon to know what that role will be.
"AI presents new opportunities and challenges in many walks of life, and that includes campaigns,” says Rachel Reisner, spokesperson for the Republican Party of Wisconsin.
“Republicans are already leading the way in ethically responsible advertising using AI to reach voters, as evidenced by a recent ad from the Republican National Committee (RNC) that has been pointed to as a model for political advertising.”
Axios reported that the RNC greeted President Biden’s re-election announcement with an AI-generated ad showing Biden and Vice President Kamala Harris celebrating after winning new four-year terms. The ad then, according to Axios, imagined reports about international and domestic crises that would follow a Biden victory in 2024.
“As AI ads continue to develop, we will continue to research and look to successful models, like the RNC, as we navigate this uncharted territory,” Reisner adds.
Reisner notes that a member of Congress, Democratic Rep. Yvette Clark of New York, sponsored legislation requiring disclosure of all AI-generated content in political ads.
The Washington Post story noted two fake AI-generated events: “A bogus video of President Biden reinstating the draft and sending America’s finest to aid Ukraine’s war effort. Fake photos of former president Donald Trump being arrested in New York.”
In an interview, Wisconsin Democratic Party Chairman Ben Wikler says he is closely following AI research to learn what role it might play next year.
Since Wikler became the party’s leader in 2019, he has invested heavily in social media and information technology. The state Democratic Party, which had one employee dedicated to social media when Wikler became chair, now has a 12-employee “digital team.”
Wikler, who has nearly 160,000 followers on Twitter, explains his focus on social media and why he is open to reaching voters in new ways: “People spend so much of their lives now in front of screens. Social media collapses distance and it allows for instant meaningful connections.
“So much of local journalism has been gutted so, for many people, they don’t have a source of political news…We try to communicate at every step through multiple channels on social media, so people can amplify that message to the people in their own network and cut through the noise.”
Marquette University professor and pollster Charles Franklin says he is “generally a skeptic” about AI and politics.
But, Franklin adds, “One point has been widely appreciated: The ability to create ‘deep fakes’ in both audio and video make it likely we see disinformation attacks distributing video of a candidate saying something damaging — most likely shortly before Election Day when there isn't enough time for journalists to report it as a fake. Robocalls faking a candidate's voice might be one avenue for this, in addition to social media.”
Franklin is worried that “AI will generate news stories and social media posts that are not fake, but rewrites of press releases and other news.
“These will lack a reporter's judgment in what and how to report and will lack any follow-up efforts that reporters would do,” Franklin adds. “This will dumb-down those stories and posts…not adding important new information or insight. AI could generate far more of these ‘stories’ than the surviving press corps, so the volume of AI could overwhelm human reporting.”
That is likely, Gary Marcus, an AI entrepreneur and author and emeritus professor of psychology and neural science at New York University, warned in a New York Times interview.
“People are going to fake New York Times articles, fake CBS News videos. We had already seen hints of that, but the tools have gotten better. So we’re going to see a lot more of it — also because the cost of misinformation is zero,” Marcus says, adding, “If we don’t do something, the default is that by the time the election comes around in 2024, nobody’s going to believe anything, and anything they don’t want to believe they’re going to reject as being AI-generated. And the problems we have around civil discourse and polarization are just going to get worse.”
Expect Wisconsin to be at the center of AI’s emergence into politics.
Steven Walters started covering the Capitol in 1988. Contact him at stevenscotwalters@gmail.com.
